The Fark Labs dream was built upon the principle of adapting to change, and even more, to drive transformation itself. With 50 years of Farplas experience behind us, we are determined to solve newfound and complex issues regarding mobility that lie ahead of us. There is still a lot that we don’t know about the future, which is why I define Fark Labs as “the place where we innovate the unknown”.
Even though our driving point is issues regarding mobility, our aspirations aren’t limited to only one field. If I was to put it in one sentence, Fark Labs is a transformation machine.
So, what are we attempting to change? Ourselves, first of all. This is why our focus is based primarily on mobility. Our main sponsor Farplas, to put it shortly, specializes in manufacturing automotive parts. Since this field transforms itself every couple of years, the sector’s name changes with it too, becoming mobility instead of automotive. Mobility is the new movement, and we embrace this movement by creating an innovative and flexible establishment like Fark Labs.
We do pretty much everything you could think of about mobility and what it encompasses. To those who are unfamiliar with the term mobility, we introduce CASE: Connected, Autonomous, Shared, and Electrified. These are the key factors in ensuring success in mobility. Connected platforms analyze the data that are collected by vehicles to make them more meaningful. We do this with Comodif, one of our inner investments. Our investment company, F+ Ventures, is a learning establishment that we built to better understand the mobility/entrepreneurship sector. We learn as we invest, both prior to it and after.
We chose to call ourselves a laboratory because calling us a “holding” would make us sound dull and monotonous. On the contrary, it is very much possible to create change in a small laboratory. This is exactly why we brought together our profits from 50 years of experience, forgot that we were a “holding,” and embarked on our journey to reinvent the future of mobility technologies.
As I mentioned before, our investments contain a wide range interests and technology. We exist beyond mobility as well.
In the coming age, one of the most vital aspects of business will be human resources, or simply talent. There will be times where the employees of a company will test the company rather than the company testing its employees. This is of course if you are good at what you do. We chose to call this Talent/Ability and decided that Fark Labs should have such a division. I’m also the creator of Arya Women Investment Platform and no matter how women-focused Arya may seem, it is in reality below the ability category. Digital transformation has begun but it is not yet completed. We know that 75% of especially large companies aren’t able to conclude the digital transformation that they initiate. This means that there is still a lot of progress to be made in this field. We gathered our investments regarding hotel, cuisine, and art under the Food & Culture category. Each of these aspects are gathered together under the umbrella of Fark Labs where they find their place and purpose, organized by innovative techniques.
Ahu Büyükkuşoğlu Serter
President of Fark holding
Founder of Fark Labs